Recently I came across an interesting Blog from a marketing guru I follow named Seth Godin, a really interesting guy with some interesting ideas on all things marketing. Seth believes in advertising with a conscience and that businesses need to earn buzz by being remarkable, which is a principal I agree with entirely.
Below is his latest blog:
Acquiring and processing user feedback is a choice. There are good reasons to hide from it:
- You might believe that inviting disgruntled customers to call or write to someone who will actually take action will encourage them to become more disgruntled. If no one is listening, the thinking goes, then perhaps the annoyed will quietly go away.
- You might believe that it's expensive to listen to squeaky wheels, particularly if you have someone in authority (as opposed to a low-paid clerk) actually listening and responding.
(If you'd like to follow Seth's blog visit http://sethgodin.typepad.com/)