We all want the next best new thing, but of course we must ensure we do it in a measured, rational way. Or do we?
A measured, rational way is great, but what if your competition doesn’t agree?
Seth Godin is quoted saying “When you have someone who is willing to accomplish A without worrying about B and C, they will almost always defeat you in accomplishing A. Online, of course, this often leads to doom, since there are many organizations that are willing to get big at the expense of revenue. But in the short run, the single minded have a fantastic advantage. And sometimes, their single minded focus on accomplishing just that one thing (whatever it is) pushes them through the Dip far ahead of you”.
Print media including newspapers, magazines, TV stations, real estate agents, travel agents, bookstores, insurance agents and five hundred plus other industries need to think hard about this before it's too late.
Can you afford to not to think outside the square from time to time…..